About Us

Join us in creating a better world to live with pets.

The first and only
biometric ID for dogs & cats

Petnow is a pet technology company based in Korea, founded in 2018. Our mission began with a simple question:

“What can we do to protect pets as forever family?”

We have been committed to creating a world without lost pets by using AI-driven pet identification. Because technology is what we do best.

We developed biometric pet ID that utilizes a unique pattern of a dog’s nose, known as ‘nose print’, and a cat’s face as biometric information. This non-invasive approach to identification provides a secure and permanent solution, unlike detachable tags or collars. It protects pets beforehand in a more proactive and community-based way.

Join us in creating a better world for your forever family, and get an extra layer of love and care with Petnow.

Company History

  • Aug 2018
    Establishment
  • Nov 2020
    Seed Investment Round
  • Nov 2020
    Enrollment in SAMSUNG C-Lab Outside Program
  • Mar 2021
    Research Publication on IEEE Access about nose print recognition
  • Jun 2021
    Investment from POSTECH Holdings
  • Nov 2021
    Awarded Best of Innovation at CES 2022
    in Software & Mobile Apps
  • Aug 2022
    Pre-Series A Round Investment of $4.5M
  • Sep 2022
    Official App Release in Korea
  • Dec 2022
    The world's first Cat Facial Recognition Feature Release
  • Dec 2022
    Official Release in the US
  • Jan 2023
    Selected as Google for Startups Accelerator (GFSA)
  • Feb 2023
    Official App Release in Spain

Petnow Inc.
Headquarters: Gwanak S-Valley Sillim Venture Startup Center No. 3, 2F, 46, Hoam-ro 26ga-gil, Gwanak-gu, Seoul, Korea 08812
Operations: 13F, Living-guan,16 Maeheon-ro, Seocho-gu, Seoul, Republic of Korea 06771
Korean Business Registration No.: 204-88-00992

ⓒ 2023 Petnow Inc. All Right Reserved.

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